I was searching for a fertility app last year and came across the Ava fertility tracker. Sounded brilliant, but it was only sold in the USA. I won’t let something like that stop me from trying such a device, so I used my myus.com account to get it delivered to my US address, then shipped to the UK. This was around late May 2024. Once it arrived, it took a few days to become used to the charging, colours etc and I had no issues until Ava Women had a major fault with their app, and myself and many users were left without our precious data for about six weeks. The customer service during this period was non-existent. As I had paid on my americanexpress.com credit card, I opened up a Section 75, but it was returned as a chargeback. Once I had received the chargeback, the app then started working again. However, my fertility tracker was no longer working. Customer service told me to unsync and sync the device again, which resulted in the device vibrating on my wrist again, which was a good sign. During those six weeks, there was no point in charging it every night as it could not be worn and daily data was not collectable.
Ava Women Fertility Tracker and June 2025
Ava fertility tracker comes with a turquoise silicone band, but it’s obviously very flimsy because it cracked and was half hanging off. I looked at the Ava Woman website for a replacement strap, and it was out of stock. It’s still out of stock. To be honest, I don’t know how this business survives when stuff is out of stock for weeks and months.
I then found a replacement bracelet at Amazon, which actually looks better than the original Ava Women silicone band, but I couldn’t fit the screws. I lost one of my original screws and then sought out a watch shop in Lincoln to fit these screws. I didn’t get my device back until five days later when the watch shop had lost my other screw and then finally told me that they could not fit the screws. They recommended tapered screws, so I placed another order for some tiny tapered screws and a precision magnetic screwdriver. I couldn’t believe it when I managed to fit these tapered screws. I felt so excited. I charged the fertility app tracker to white dot status, and put it on my wrist. However, no vibration and no green light. I unsynced and synced the fertility tracker again, but no change.
Customer service are hiding behind their 12 month warranty, but it has stopped working suddenly after just 13 months. This was not a cheap device at £193 or their $240. I’m pretty furious at the lack of help from the Ava Women fertility app customer service. To think that all Ava Women users had no access to their data for six weeks during their time their app was down shows how little they think of their customers. Customer service just continue to tell me to unsync and sync my device, even though I’ve tried that about ten times. They tell me that it is probably not working because the band is broken, and a secure connection on the wrist is required. It didn’t work with the replacement band from Amazon either and still didn’t work when I stuck it back together with Gorilla glue. I repeatedly tell them that there is no data to sync because it’s not vibrating and there is no longer a green light on the underside of the bracelet. The replacement silicone band is priced $39.99 on their website, but it’s most likely a product made in China for a few dollars considering the band would never have lasted 24 months, as they say their devices work for. I stuck the original silicone band with gorilla glue, but it made no difference.
Does the Ava Fertility App and Tracker work?
Yes, the device is good, and no doubt the people at Ava Women know this. On certain months, it calculated that I had not ovulated. This was how I managed to fall naturally pregnant at 44 (third pregnancy), but I had a missed miscarriage in the first trimester. I’m sure the customer service at Ava cannot understand how crucial it is to be collecting my data, especially when time is against me, but their lack of help has turned me off recommending this device. I also sent tons of pictures and videos to them, but I think they just enjoy playing games after a while as they have no intention of refunding me for this defective Ava fertility tracker, and its silicone band.
Final Conclusion
Yes, the Ava fertility app and tracker does work to calculate when you are most fertile and ovulating, but the device has stopped working for me after just 13 months. The silicone band also proved flimsy and tore through repeated wear. For the $240 price tag, I do not recommend this device. The products are never in stock and the customer service just hide behind the one year warranty. The Ava fertility app was down for six weeks where users could not collect their data, and the customer service then was non-existent. It’s not good enough, and totally unprofessional to treat existing customers in such a way. If a device such as this is designed to last for a minimum 24 months, then it should. Any problems should be rectified by customer service and a new band should have been shipped out to me asap.
Of course, I have collated this data and have opened up another Section 75 on my Americanexpress.com card, which I hope they will honour soon. It’s been over a week I sent the documents and still no response yet, even though it’s been delivered. If a product is craply made, then admit it and refund your customers.
The even better news is that I have found a better fertility device, which I am expecting delivered next Monday. This one provides a daily reading through cervical fluid to calculate fertility and ovulation. This was another ‘only delivered to the USA’ device, but I’ve used my myus.com account to get it shipped to the UK. Look out for my review on Kegg very soon.
What about you, have you had any negative experiences with Ava Women fertility app? Please comment below.
